35986841_10216840653711318_1105697261150535680_n

The media of mass communication / John Vivian.

By: Vivian, John
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson, c2013Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN: 9780205029587 (pbk.); 0205029582 (pbk.)Subject(s): Mass media | Mass media -- Technological innovations | Mass media -- Social aspects | Communication -- Technological innovations | Mass media and cultureDDC classification: 302.23 LOC classification: P90 | .V53 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 19612
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 20038
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 20039
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 20208
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 24854
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 24856
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 24858
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2013 (Browse shelf) Available 19614

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

There are no comments on this title.

to post a comment.