35986841_10216840653711318_1105697261150535680_n

The media of mass communication / John Vivian.

By: Vivian, John
Material type: TextTextPublisher: Boston : Allyn & Bacon, c2011Edition: 10th ed., Á la carte edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN: 9780205798704 (looseleaf); 0205798705 (looseleaf)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .V53 2011b
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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Books Books Centeral Library
First Floor - Mass communication
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Books Books Centeral Library
First Floor - Mass communication
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Books Books Centeral Library
First Floor - Mass communication
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Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2011 (Browse shelf) Available 19426
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2011 (Browse shelf) Available 19180
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2011 (Browse shelf) Available 19179
Books Books Centeral Library
First Floor - Mass communication
302.23 V.J.M 2011 (Browse shelf) Available 19124

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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