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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Kapferer, Jean-Noël
Material type: TextTextPublisher: London ; Sterling, VA. : Kogan Page, 2004Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN: 0749442832Contained works: Kapferer, Jean-Noël. Strategic brand managementSubject(s): Brand name products -- ManagementDDC classification: 658.8343 LOC classification: HD69.B7 | K37 2004Online resources: Publisher description | Contributor biographical information
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8343 K.J.N 2004 (Browse shelf) Available 10841

Includes bibliographical references (p. [471]-483) and index.

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