What is typography, anyway? -- A Brief History of Type. 1. Centuries of Type -- Readability and Legibility. 2. The Art of Readability. 3. The Art of Legibility -- Punctuation. 4. Quotation Marks and not Quotation Marks. 5. Hang that Punctuation. 6. Punctuation Style. 7. When to Shift that Baseline -- Expert Type. 8. Expert Sets. 9. Small Caps. 10. Oldstyle Figures. 11. Ligatures. 12. Condensed and Extended Type. 13. Display Type -- Spacing. 14. Kerning. 15. Linespacing (leading). 16. Paragraph Spacing. 17. Alignment -- Details. 18. Headlines and Subheads. 19. Pull Quotes. 20. Captions. 21. Emphasizing Type. 22. Line Breaks and Hyphenation -- Special Effects. 23. Swash Characters. 24. Initial Caps. 25. Typographic Color. 26. Ornaments and Dingbats. 27. Pi and Picture Fonts. 28. Don't be a Wimp! -- Typographic Choices. 29. Evocative Typography. 30. Multiple Masters. 31. Choosing a Typeface. 32. Telltale Signs of Desktop Publishing. 33. Trends in Type / John Tollett -- Other Info -- App. A. Font and Product Vendors -- App. B. Typeface Samples -- App. C. Font Utilities

"Robin Williams takes desktop publishers on a tour of the principles governing type. Along the way she explains the logic behind the principles so you can understand what looks best and why." "It doesn't matter what kind of computer you use or what software you use - Robin integrates both Macintosh and Windows typographic information in this book, which makes it a must-have for anyone's book shelf - from type novices to experienced graphic designers and typesetters."--BOOK JACKET