35986841_10216840653711318_1105697261150535680_n

The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller

By: Seitel, Fraser P
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th edDescription: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cmISBN: 0132304511; 9780132304511Subject(s): Public relations -- United StatesDDC classification: 659.2 LOC classification: HM 1221 | .S45 2007
Contents:
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
659.2 S.F.P 2007 (Browse shelf) Available 4561
Books Books Centeral Library
First floor - Management
659.2 S.F.P 2007 (Browse shelf) Available 4562
Books Books Centeral Library
First floor - Management
659.2 S.F.P 2007 (Browse shelf) Available 4560

Includes bibliographical references.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management

There are no comments on this title.

to post a comment.