35986841_10216840653711318_1105697261150535680_n

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale

By: Nagle, Thomas T
Contributor(s): Hogan, John E. (College teacher) | Zale, Joseph
Material type: TextTextPublisher: Boston : Prentice Hall, c2011Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN: 9780136106814; 0136106811Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.816 LOC classification: HF5416.5 | .N34 2011
Contents:
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.816 N.T.S 2011 (Browse shelf) Available 22837
Books Books Centeral Library
First floor - Management
658.816 N.T.S 2011 (Browse shelf) Available 22979
Books Books Centeral Library
First floor - Management
658.816 N.T.S 2011 (Browse shelf) Available 22838

Includes bibliographical references and index

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing

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