Audience research methodologies : between innovation and consolidation / edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, and Jelena Jurisic.
Contributor(s): Bilandzic, Helena [editor of compilation.] | Jensen, Jakob Linaa [editor of compilation.] | Jurisic, Jelena [editor of compilation.]Material type: TextSeries: Routledge studies in European communication research and educationPublisher: New York : Routledge, 2014Edition: 1st edDescription: xii, 256 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415827355 (hbk)Subject(s): Mass media -- Audiences -- ResearchDDC classification: 302.23072 LOC classification: P96.A83 | A935 2014
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Centeral Library First Floor - Mass communication||302.23072 P.G.A 2014 (Browse shelf)||Available||23830|
Includes bibliographical references and index.
Audience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic -- Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Mariño -- Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius -- Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Trützsch -- Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas -- Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa -- Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel -- Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Sørenson -- Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali -- Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla -- Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer -- An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant -- Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen.