Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.

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TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Edition: 1st EdDescription: xiii, 281 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.812 E.G.T 1999 (Browse shelf(Opens below))	Available		11734

Includes bibliographical references and index.

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