Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.

By: Gummesson, Evert, 1936-Material type: TextTextPublication details: Boston, Mass : Butterworth-Heinemann, 1999Edition: 1st EdDescription: xiii, 281 p. : ill. ; 25 cmISBN: 075064463X (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .G86 1999Online resources: Table of contents | Publisher description
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658.812 E.G.T 1999 (Browse shelf (Opens below)) Available 11734

Includes bibliographical references and index.

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