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Transforming type : new directions in kinetic typography / Barbara Brownie.

By: Brownie, Barbara
Material type: TextTextPublisher: London ; New York : Bloomsbury, 2015Edition: 1st edDescription: xiv, 112 pages, 16 colored plates : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780857857675 (hardback); 9780857856333 (paperback)Subject(s): Graphic design (Typography) | Kinetic art | Credit titles (Motion pictures, television, etc.) | Logos (Symbols) | DESIGN / General | DESIGN / Graphic Arts / GeneralDDC classification: 686.22 LOC classification: Z246 | .B83 2015Other classification: DES000000 | DES007000 Summary: "Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Engineering & Architecture
686.22 B.B.T 2015 (Browse shelf) Available 24170

Includes bibliographical references (pages 103-110) and index.

"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--

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