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Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh

By: Nickels, William G
Contributor(s): McHugh, James M | McHugh, Susan M
Material type: TextTextPublisher: New York : McGraw-Hill Irwin, 2012Edition: 10th edDescription: xxii, 577, [180] pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073524597; 007352459X; 9780077474324; 0077474325; 9780077663728; 0077663721; 9780077663735; 007766373XOther title: Introduction to business : Bus. 245Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification: 650 LOC classification: HD31 | .N4897 2013
Contents:
Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources
Summary: From publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way
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Item type Current location Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 464 MGT 900050917
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 25494
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 19940
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 19941
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 20966
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 20967
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 22335
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 22336
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 24247
Books Books Centeral Library
First floor - Management
650 N.W.U 2012 (Browse shelf) Available 19939

Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources

From publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way

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