A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane | James, Stuart W.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th ed.Description: xxvi, 391 p. : ill. ; 23 cm.ISBN: 9780136083443; 0136083447.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First floor - Management | 658.8 K.P.F 2009 (Browse shelf) | Available | 12518-1 |
Includes bibliographical references .
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