Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper); 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
| Item type | Current library | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 658.8 D.R.B 2009 (Browse shelf (Opens below)) | Available | 11024-2 | |
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Books
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Centeral Library First floor - Management | 658.8 D.R.B 2009 (Browse shelf (Opens below)) | Available | 11024-1 |
Includes bibliographical references (p. 653-661) and index
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