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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr

By: Dwyer, F. Robert
Contributor(s): Tanner, John F
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper); 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 D.R.B 2009 (Browse shelf) Available 11024-2
Books Books Centeral Library
First floor - Management
658.8 D.R.B 2009 (Browse shelf) Available 11024-1

Includes bibliographical references (p. 653-661) and index

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