Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.

By: Salzman, Marian LContributor(s): Matathia, Ira | O'Reilly, AnnMaterial type: TextTextPublication details: Hoboken, N.J. : J. Wiley, c2003Description: x, 246 p. : ill. ; 24 cmISBN: 0471273457 (alk. paper)Subject(s): Advertising | Marketing | Demand (Economic theory)DDC classification: 658.8 LOC classification: HF5823 | .S19 2003Online resources: Contributor biographical information | Publisher description | Table of contents
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658.8 S.M.B 2003 (Browse shelf (Opens below)) Available 2334

Includes bibliographical references and index.

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