35986841_10216840653711318_1105697261150535680_n

Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.

By: Moffitt, Mary Anne, 1944-
Material type: TextTextPublisher: Westport, Conn. : Praeger, 1999Edition: 1st edDescription: xi, 207 p. : ill. ; 25 cmISBN: 0275964701 (pbk. : acidfree paper); 0275955923 (acidfree paper)Subject(s): Publicity | Mass media -- Social aspects | Corporate imageDDC classification: 659 LOC classification: HM263 | .M54 1999
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659 M.M.C 1999 (Browse shelf) Available 4468
Books Books Centeral Library
First Floor - Mass communication
659 M.M.C 1999 (Browse shelf) Available 4467

Includes bibliographical references (p. [201]-203) and index.

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