Cases in strategic marketing management : an integrated approach / William J. McDonald.
By: McDonald, William J., Ph. D
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: viii, 352 p. : ill. ; 24 cmISBN: 0023794240 (pbk.)Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies | Marketing -- Management -- Computer programs | Marketing -- Decision making -- Computer programsDDC classification: 658.8 LOC classification: HF5415.13 | .M369195 1998
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Centeral Library First floor - Management | 658.8 M.W.C 1998 (Browse shelf) | Available | 2764 |
Includes bibliographical references and index.
There are no comments on this title.