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Cases in strategic marketing management : an integrated approach / William J. McDonald.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: viii, 352 p. : ill. ; 24 cmISBN:
  • 0023794240 (pbk.)
Subject(s): DDC classification:
  • 658.8 21 M.W.C
LOC classification:
  • HF5415.13 .M369195 1998
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8 M.W.C 1998 (Browse shelf(Opens below)) Available 2764

Includes bibliographical references and index.

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