Cases in strategic marketing management : an integrated approach / William J. McDonald.

By: McDonald, William J., Ph. D
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: viii, 352 p. : ill. ; 24 cmISBN: 0023794240 (pbk.)Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies | Marketing -- Management -- Computer programs | Marketing -- Decision making -- Computer programsDDC classification: 658.8 LOC classification: HF5415.13 | .M369195 1998
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 M.W.C 1998 (Browse shelf) Available 2764

Includes bibliographical references and index.

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