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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr

By: Severin, Werner J. (Werner Joseph)
Contributor(s): Tankard, James W
Material type: TextTextPublisher: New York : Longman, c2001Edition: 5th edDescription: xv, 411 p. : ill. ; 23 cmISBN: 0801333350Subject(s): Mass media | CommunicationDDC classification: 302.23 LOC classification: P90 | .S4414 2001
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First Floor - Mass communication
302.23 S.W.C 2001 (Browse shelf) Available 3946
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Includes bibliographical references and index

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