35986841_10216840653711318_1105697261150535680_n

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By: Hawkins, Del I
Contributor(s): Mothersbaugh, David L | Best, Roger J
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, c2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0073101370 (book : alk. paper); 0073261548 (book & CDROM); 9780073101378Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 2007Online resources: Publisher description | Table of contents only
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Includes bibliographical references and indexes.

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