35986841_10216840653711318_1105697261150535680_n

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Hawkins, Del I
Contributor(s): Best, Roger J | Coney, Kenneth A
Material type: TextTextSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw Hill, c2001Edition: 8th edDescription: xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.)ISBN: 0072316020; 0072411732 (disk); 0072416882 (book + disk)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 2001HF5415.33.U6 | H38 2001
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Compact Disk Compact Disk Centeral Library
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Includes bibliographical references and indexes

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0

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