35986841_10216840653711318_1105697261150535680_n

Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Solomon, Michael R
Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh EditionDescription: xxii, 582 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133450897; 0133450899Subject(s): Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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