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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Hawkins, Del I
Contributor(s): Best, Roger J | Coney, Kenneth A
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing: Publisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004Edition: Ninth editionDescription: xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROMContent type: text Media type: unmediated Carrier type: volumeISBN: 0072536861; 9780072536867; 0071214690; 9780071214698; 0072536926; 9780072536928Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesGenre/Form: Case studies.DDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 2004Online resources: Inhaltsverzeichnis Consumer behavior
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Item type Current location Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library
First floor - Management
658.834 H.H.C 2004 (Browse shelf) Available 57 MGT 900047391
Compact Disk Compact Disk Centeral Library
First floor - Management
658.834 H.H.C 2004 (Browse shelf) Available 56 MGT 900047390
Compact Disk Compact Disk Centeral Library
First floor - Management
658.834 H.H.C 2004 (Browse shelf) Available 55 MGT 900047389
Books Books Centeral Library
First floor - Management
658.834 H.H.C 2004 (Browse shelf) Available 4117

Includes bibliographical references and indexes

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