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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

By: Peter, J. Paul
Contributor(s): Olson, Jerry C. (Jerry Corrie), 1944-
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, [2008]Copyright date: ℗♭2008Edition: Eighth editionDescription: xix, 555 pages : illustrations, map ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0073529850 (alk. paper); 9780073529851Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 LOC classification: HF5415.3 | .P468 2008Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8342 P.P.C 2008 (Browse shelf) Available 15117
Books Books Centeral Library
First floor - Management
658.8342 P.P.C 2008 (Browse shelf) Available 15118
Books Books Centeral Library
First floor - Management
658.8342 P.P.C 2008 (Browse shelf) Available 15119
Books Books Centeral Library
First floor - Management
658.8342 P.P.C 2008 (Browse shelf) Available 15120
Books Books Centeral Library
First floor - Management
658.8342 P.P.C 2008 (Browse shelf) Available 15121

Includes bibliographical references (pages 499-528) and indexes

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