35986841_10216840653711318_1105697261150535680_n

Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael R
Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN: 9780136015963; 0136015964Subject(s): Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .S6 2009Online resources: Table of contents
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 11054-1
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 11054-3
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 11054-4
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 11054-5
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 12667-1
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 12667-2
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 12667-3
Books Books Centeral Library
First floor - Management
658.8342 S.M.C 2009 (Browse shelf) Available 11054-2

Includes bibliographical references.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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