Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen.
By: Schiffman, Leon G
Contributor(s): Hansen, Håvard | Kanuk, Leslie Lazar | Schiffman, Leon G. Consumer behaviour
Material type:
TextPublisher: Harlow, England ; Upper Saddle River, N.J. : Prentice Hall/Financial Times, 2008Edition: 1st edDescription: xviii, 494 p. : col. ill. ; 27 cmISBN: 9780273704010 (pbk. : alk. paper); 027370401X (pbk. : alk. paper)Subject(s): Consumer behavior -- Europe | Motivation research (Marketing) -- EuropeDDC classification: 658.8342094 LOC classification: HF5415.33.E85 | H36 2008Online resources: Table of contents only
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Centeral Library First floor - Management | 658.834 S.L.C 2008 (Browse shelf) | Available | 11003-2 | |
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Centeral Library First floor - Management | 658.834 S.L.C 2008 (Browse shelf) | Available | 11003-3 | |
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Centeral Library First floor - Management | 658.834 S.L.C 2008 (Browse shelf) | Available | 11003-1 |
Includes bibliographical references and index.
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