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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By: Arens, William FContributor(s): Weigold, Michael F | Arens, ChristianMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN: 9780073529912 (alk. paper); 0073529915 (alk. paper); 9780071101059 (pbk.); 0071101055 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2008HF5821 | .B62 2008Online resources: Table of contents only
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication 		659.1 A.W.C 2008 (Browse shelf (Opens below)) Available 10831

Includes bibliographical references (p. 653-672) and indexes

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