35986841_10216840653711318_1105697261150535680_n

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By: Arens, William F
Contributor(s): Weigold, Michael F, 1958- | Arens, Christian
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 12th edDescription: xlii, 724 p. : ill. (chiefly col.), maps ; 29 cmISBN: 9780073381077 (alk. paper); 0073381071 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2009
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 A.W.C 2009 (Browse shelf) Available 12010-2
Books Books Centeral Library
First Floor - Mass communication
659.1 A.W.C 2009 (Browse shelf) Available 12010-3
Books Books Centeral Library
First Floor - Mass communication
659.1 A.W.C 2009 (Browse shelf) Available 12010-1

Includes bibliographical references (p. 668-686) and indexes

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