35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Contemporary direct & interactive marketing / Lisa D. Spiller, Martin Baier.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 2nd edDescription: xxvi, 477 p. : ill., maps ; 24 cmISBN:
  • 0136086101
  • 9780136086109
Other title:
  • Contemporary direct and interactive marketing
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5415.126 .S65 2010
Contents:
Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.872 S.L.C 2005 (Browse shelf(Opens below)) Available 11064

Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005.

Includes bibliographical references and index.

Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors.

There are no comments on this title.

to post a comment.