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Copywriting for the electronic media : a practical guide / 4th edition. Milan D. Meeske.

By: Meeske, Milan D
Material type: TextTextPublisher: Belmont, CA : Thomson/Wadsworth, [c2003]Edition: 4th edDescription: xiv, 306 p. : ill. ; 28 cmISBN: 0534526608Subject(s): Advertising copy | Broadcast advertisingDDC classification: 070.43 LOC classification: HF5825 | .M38 2003Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
070.43 M.M.C 2003 (Browse shelf) Available 3466

Includes bibliographical references (p. [299]-300) and index.

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