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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2008Edition: 11th edDescription: xiv, 252 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073380964; 0073380962; 9780071283359; 0071283358Other title: Marketing managementSubject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 P.J.P 2008 (Browse shelf (Opens below)) Available 12419
Books Books Centeral Library
First floor - Management
658.8 P.J.P 2008 (Browse shelf (Opens below)) Available 14669

Includes bibliographical references (pages 235-241) and indexes.

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