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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: xiv, 252 pages : illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073380964
  • 0073380962
  • 9780071283359
  • 0071283358
Other title:
  • Marketing management
Subject(s): DDC classification:
  • 658.8
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8 P.J.P 2008 (Browse shelf(Opens below)) Available 12419
Books Books Centeral Library First floor - Management 658.8 P.J.P 2008 (Browse shelf(Opens below)) Available 14669

Includes bibliographical references (pages 235-241) and indexes.

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