A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, 2008Edition: 11th ed.Description: xiv, 252 pages : illustrations (some color) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073380964; 0073380962; 9780071283359; 0071283358.Other title: Marketing management.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents
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Centeral Library First floor - Management | 658.8 P.J.P 2008 (Browse shelf) | Available | 12419 | |
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Centeral Library First floor - Management | 658.8 P.J.P 2008 (Browse shelf) | Available | 14669 |
Includes bibliographical references (pages 235-241) and indexes.
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