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Essentials of strategic management : the quest for competitive advantage /

By: Gamble, John (John E.)
Contributor(s): Thompson, Arthur A, 1940-
Material type: TextTextPublisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 3rd edDescription: xl, 519 p. : col ill. ; 26 cmISBN: 9780078029288 (alk. paper); 0078029287 (alk. paper)Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studiesDDC classification: 658.4012 LOC classification: HD30.28 | .G353 2013
Contents:
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.4012 T.A.C 2014 (Browse shelf) Available 22912
Books Books Centeral Library
First floor - Management
658.4012 T.A.C 2014 (Browse shelf) Available 22913
Books Books Centeral Library
First floor - Management
658.4012 T.A.C 2014 (Browse shelf) Available 22914

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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