Essentials of strategic management : the quest for competitive advantage /
Contributor(s): Thompson, Arthur AMaterial type: TextPublisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 3rd edDescription: xl, 519 p. : col ill. ; 26 cmISBN: 9780078029288 (alk. paper); 0078029287 (alk. paper)Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studiesDDC classification: 658.4012 LOC classification: HD30.28 | .G353 2013
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Centeral Library First floor - Management||658.4012 T.A.C 2014 (Browse shelf)||Available||22912|
|Books||Centeral Library First floor - Management||658.4012 T.A.C 2014 (Browse shelf)||Available||22913|
|Books||Centeral Library First floor - Management||658.4012 T.A.C 2014 (Browse shelf)||Available||22914|
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.