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Creating powerful brands

By: De Chernatony, Leslie, 1953-Contributor(s): McDonald, Malcolm | Wallace, ElaineMaterial type: TextTextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781856178495 (pbk.); 1856178498 (pbk.)Subject(s): Brand name products | Product managementDDC classification: 658.827 LOC classification: HD69.B7 | D45 2011
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management 		658.827 D.L.C 2011 (Browse shelf (Opens below)) Available 19915

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003

Includes bibliographical references and index

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