Creating powerful brands
By: De Chernatony, Leslie
Contributor(s): McDonald, Malcolm | Wallace, Elaine
Material type:
TextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781856178495 (pbk.); 1856178498 (pbk.)Subject(s): Brand name products | Product managementDDC classification: 658.827 LOC classification: HD69.B7 | D45 2011
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First floor - Management | 658.827 D.L.C 2011 (Browse shelf) | Available | 19915 |
Includes bibliographical references and index
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