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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Drewniany, Bonnie L
Contributor(s): Jewler, A. Jerome
Material type: TextTextPublisher: Boston, MA : Wadsworth, c2011Edition: 10th edDescription: xvi, 328 p. : ill. ; 26 cmISBN: 1439082707 (pbk.); 9781439082706 (pbk.)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 LOC classification: HF5825 | .J46 2011Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2010 (Browse shelf) Available 24342
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2010 (Browse shelf) Available 17018
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2010 (Browse shelf) Available 17019
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2010 (Browse shelf) Available 17034

Includes bibliographical references and index.

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