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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. Jerome
Contributor(s): Drewniany, Bonnie L
Material type: TextTextPublisher: Belmont, CA : Thomson/Wadsworth, c2005Edition: 8th edDescription: xvi, 336 p. : ill. ; 26 cmISBN: 053462510X (pbk.)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 LOC classification: HF5825 | .J46 2005
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.132 J.A.C 2005 (Browse shelf) Available 4758
Books Books Centeral Library
First Floor - Mass communication
659.132 J.A.C 2005 (Browse shelf) Available 4759
Books Books Centeral Library
First Floor - Mass communication
659.132 J.A.C 2005 (Browse shelf) Available 4362

Includes bibliographical references (p. 322-326) and index.

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