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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Drewniany, Bonnie LContributor(s): Jewler, A. JeromeMaterial type: TextTextPublication details: Boston, MA, USA : Thomson/Wadsworth, c2008Edition: 9th edDescription: 332 p. : ill. ; 26 cmISBN: 9780495095699 (pbk.); 0495095699 (pbk.)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 LOC classification: HF5825 | .J46 2008
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 5276
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 5277
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 5278
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 10894
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 10783-1
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 10783-2
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 5085-1
Books Books Centeral Library
First Floor - Mass communication
659.132 D.B.C 2008 (Browse shelf (Opens below)) Available 5085

Jewler's name appears first on the previous edition.

Includes bibliographical references and index.

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