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Data mining and market intelligence for optimal marketing returns

By: Chiu, SusanContributor(s): Tavella, Domingo, 1948-Material type: Text

TextPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008Edition: First editionDescription: xii, 280 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780750682343 (hbk.); 0750682345 (hbk.)Subject(s): Marketing research | Data miningDDC classification: 658.83 LOC classification: HF5415.2 | .C485 2008

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.83 C.S.D 2008 (Browse shelf (Opens below))	Available		11686

Includes bibliographical references and index

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