Data mining and market intelligence for optimal marketing returns
By: Chiu, Susan
Contributor(s): Tavella, Domingo
Material type:
TextPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008Edition: First editionDescription: xii, 280 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780750682343 (hbk.); 0750682345 (hbk.)Subject(s): Marketing research | Data miningDDC classification: 658.83 LOC classification: HF5415.2 | .C485 2008
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First floor - Management | 658.83 C.S.D 2008 (Browse shelf) | Available | 11686 |
Includes bibliographical references and index
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