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Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine.

By: Braunstein, Marc
Contributor(s): Levine, Edward H
Material type: TextTextPublisher: Roseville, Calif. : Prima venture c2000Edition: 1 stDescription: xx, 380 p. : ill. ; 24 cmISBN: 0761525327Subject(s): Internet marketing | Branding (Marketing)DDC classification: 658.84 LOC classification: HF5415.1265 | .B73 2000Online resources: Contributor biographical information | Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.84 B.M.C 2000 (Browse shelf) Available 1854

Includes bibliographical references (p. 362-370) and index.

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