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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

By: Wheeler, Alina
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 4th edDescription: x, 326 p. : ill. ; 29 cmISBN: 9781118099209 (hbk. : alk. paper); 1118099206 (hbk. : alk. paper)Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827
Partial contents:
Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after
Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets
Best practices : case studies
Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 26441
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 23413
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 23414
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Checked out 05.12.2019 25374
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 25375
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 25376
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 21885
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 21886
Books Books Centeral Library
Second Floor - Arts & Design
658.827 W.A.D 2013 (Browse shelf) Available 21887

Includes bibliographical references and indexes

Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after

Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets

Best practices : case studies

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--

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