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Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.

By: Material type: TextTextPublication details: New York : Peter Lang, 2011.Edition: 2nd edDescription: x, 368 p. : ill. ; 26 cmISBN:
  • 9781433103841 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .M829 2011
Contents:
Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 M.B.D 2011 (Browse shelf(Opens below)) Available 21971

Includes bibliographical references and index.

Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.

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