E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Contributor(s): Traver, Carol GuercioMaterial type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 6th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: 9780136100577 (hbk.); 0136100570 (hbk.)Subject(s): Electronic commerce | Internet marketing | Electronic commerce -- Social aspects | Information technologyAdditional physical formats: Online version:: E-commerce.DDC classification: 658.872 LOC classification: HF5548.32 | .L38 2010x
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|Books||Centeral Library First floor - Management||658.872 L.K.E 2010 (Browse shelf)||Available||27273|
|Books||Centeral Library First floor - Management||658.872 L.K.E 2010 (Browse shelf)||Available||12794|
|Books||Centeral Library First floor - Management||658.872 L.K.E 2010 (Browse shelf)||Available||12795|
Includes bibliographical references (p. [R-1]-R-16) and index.
Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.