Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.
By: Mariotti, Steve
Contributor(s): Glackin, Caroline
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf) | Available | 12149-2 | |
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Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf) | Available | 12149-3 | |
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Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf) | Available | 12149-4 | |
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Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf) | Checked out | 22.05.2017 | 12149-5 |
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Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf) | Available | 12149-1 |
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
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