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Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.

By: Mariotti, Steve, 1953-
Contributor(s): Glackin, Caroline
Material type: TextTextPublisher: Boston : Pearson, 2010Edition: Second editionDescription: xxii, 697 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780132366007; 013232366002Other title: Entrepreneurship and small business managementSubject(s): Small business -- Management | EntrepreneurshipDDC classification: 658.02/2 LOC classification: HD62.7 | .M3768 2015
Contents:
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.11 M.S.E 2015 (Browse shelf) Available 12149-2
Books Books Centeral Library
First floor - Management
658.11 M.S.E 2015 (Browse shelf) Available 12149-3
Books Books Centeral Library
First floor - Management
658.11 M.S.E 2015 (Browse shelf) Available 12149-4
Books Books Centeral Library
First floor - Management
658.11 M.S.E 2015 (Browse shelf) Checked out 22.05.2017 12149-5
Books Books Centeral Library
First floor - Management
658.11 M.S.E 2015 (Browse shelf) Available 12149-1

Includes bibliographical references and index.

Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.

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