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Essentials of entrepreneurship and small business management / Norman M. Scarborough.

By: Scarborough, Norman M
Material type: TextTextPublisher: Boston : Pearson, c2014Edition: 7th edDescription: xvi, 703 p. : ill. (chiefly col.) ; 28 cmISBN: 9780273787129; 0132666790 (pbk.)Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipDDC classification: 658.022 LOC classification: HD62.7 | .Z55 2014
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Available 21951
Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Available 21952
Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Checked out 22.05.2017 22497
Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Available 22498
Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Available 24245
Books Books Centeral Library
First floor - Management
658.022 S.N.E 2014 (Browse shelf) Available 21950

Includes bibliographical references.

The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.

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