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Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005.Edition: 1st edDescription: xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0273703862
  • 9780273703860
Subject(s): DDC classification:
  • 658.802
LOC classification:
  • HF5415.123 .P45 2005
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 P.P.F 2005 (Browse shelf(Opens below)) Available 12441

Includes bibliographical references and indexes.

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