Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Pelsmacker, Patrick de, 1957-Contributor(s): Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971- | Pelsmacker, Patrick de, 1957-. Marketing communicationsMaterial type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Edition: 1st edDescription: xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN: 0273703862; 9780273703860Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802 LOC classification: HF5415.123 | .P45 2005
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Books Books Centeral Library
First floor - Management
658.802 P.P.F 2005 (Browse shelf (Opens below)) Available 12441

Rev. ed. of: Marketing communications. 2001.

Includes bibliographical references and indexes.

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