35986841_10216840653711318_1105697261150535680_n

Global communication : theories, stakeholders, and trends / Thomas L. McPhail

By: McPhail, Thomas L
Material type: TextText 2010Edition: 3rd edDescription: xiv, 400 p. : ill. ; 25 cmISBN: 9781444330304 (pbk. : alk. paper); 1444330306 (pbk. : alk. paper)Subject(s): Communication, International | Communication -- International cooperationDDC classification: 302.2 LOC classification: P96.I5 | M37 2010
Contents:
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 14060
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 14061
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 19575
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 20985
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 20986
Books Books Centeral Library
First Floor - Mass communication
302.2 M.T.G 2010 (Browse shelf) Available 20987

Includes bibliographical references and index

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions

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