Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki
Contributor(s): Helsen, Kristiaan
Material type:
TextPublisher: Hoboken, NJ : Wiley, c2004Edition: 3rd edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN: 0471451878Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .K68 2004
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Centeral Library First floor - Management | 658.848 K.M.G 2004 (Browse shelf) | Available | 9725-2 | |
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Centeral Library First floor - Management | 658.848 K.M.G 2004 (Browse shelf) | Available | 9725-3 | |
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Centeral Library First floor - Management | 658.848 K.M.G 2004 (Browse shelf) | Available | 9725-4 | |
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Centeral Library First floor - Management | 658.848 K.M.G 2004 (Browse shelf) | Available | 9725-1 |
Includes bibliographical references and indexes.
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