Global marketing / Warren J. Keegan, Mark C. Green
By: Keegan, Warren J
Contributor(s): Green, Mark C
Material type:
Text 2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780131754348; 0131754343Subject(s): Export marketingDDC classification: 658.84 LOC classification: HF1416 | .K443 2008Online resources: Table of contents Summary: Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Compact Disk
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Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf) | Available | 454 MGT | 900049955 | |
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Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf) | Available | 10998-2 | ||
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Books
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Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf) | Available | 10998-3 | ||
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Books
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Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf) | Available | 10998-1 |
Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
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