35986841_10216840653711318_1105697261150535680_n

Global marketing / Warren J. Keegan, Mark C. Green

By: Keegan, Warren J
Contributor(s): Green, Mark C
Material type: TextText 2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780131754348; 0131754343Subject(s): Export marketingDDC classification: 658.84 LOC classification: HF1416 | .K443 2008Online resources: Table of contents Summary: Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library
First floor - Management
658.84 K.W.G 2008 (Browse shelf) Available 454 MGT 900049955
Books Books Centeral Library
First floor - Management
658.84 K.W.G 2008 (Browse shelf) Available 10998-2
Books Books Centeral Library
First floor - Management
658.84 K.W.G 2008 (Browse shelf) Available 10998-3
Books Books Centeral Library
First floor - Management
658.84 K.W.G 2008 (Browse shelf) Available 10998-1

Includes bibliographical references.

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments

There are no comments on this title.

to post a comment.