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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eighth EditionDescription: xxii, 457 pages ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 9780136157397 (alk. paper)
  • 0136157394 (alk. paper)
Subject(s): DDC classification:
  • 658.84 23
LOC classification:
  • HF1416 .K44 2014
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.84 K.W.G 2015 (Browse shelf(Opens below)) Available 23848

Includes bibliographical references and indexes.

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