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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill.

By: Keegan, Warren J
Contributor(s): Brill, Elyse Arnow
Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eighth EditionDescription: xxii, 457 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780136157397 (alk. paper); 0136157394 (alk. paper)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.84 LOC classification: HF1416 | .K44 2014
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.84 K.W.G 2015 (Browse shelf) Available 23848

Includes bibliographical references and indexes.

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