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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: TextTextPublisher: Mason, Ohio : South-Western, c2009Edition: 5th ed.Description: xlii, 726 p. : chiefly col. ; 29 cm.ISBN: 0324568622; 9780324568622.Other title: Advertising & integrated brand promotion [Cover title].Subject(s): Advertising | Advertising media planningDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 O.T.A 2009 (Browse shelf) Available 10844

Includes bibliographical references and indexes

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