35986841_10216840653711318_1105697261150535680_n

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas C
Contributor(s): Allen, Chris T | Semenik, Richard J
Material type: TextTextPublisher: Mason, Ohio : South-Western, c2009Edition: 5th edDescription: xlii, 726 p. : chiefly col. ; 29 cmISBN: 0324568622; 9780324568622Other title: Advertising & integrated brand promotion [Cover title]Subject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O39 2009
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 O.T.A 2009 (Browse shelf) Available 10844

Includes bibliographical references and indexes

There are no comments for this item.

to post a comment.