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Advertising and promotion : communicating brands / Chris Hackley.

By: Hackley, Christopher E.
Material type: TextTextPublisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2005Edition: 1st ed.Description: 264 p. : col. ill. ; 25 cm.ISBN: 0761941533; 0761941541 (pbk.).Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 H.C.A 2005 (Browse shelf) Available 12604-1

Includes bibliographical references (p. [239]-246) and index.

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