Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2004Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill. ; 28 cm.ISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf) | Available | 3263-7 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf) | Available | 3263 | |
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Includes bibliographical references (p. EN1-EN25) and index.
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