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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-
Contributor(s): Belch, Michael A
Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: 0072314451Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2001
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 B.G.A 2001 (Browse shelf) Available 3446

Includes bibliographical references and index.

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