Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First Floor - Mass communication	659.1 B.G.A 2001 (Browse shelf(Opens below))	Available		3446

Includes bibliographical references and index.

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