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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN:
  • 0072314451
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5823 .B387 2001
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2001 (Browse shelf(Opens below)) Available 3446

Includes bibliographical references and index.

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