Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2001 (Browse shelf) | Available | 3446 |
Includes bibliographical references and index.
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