Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th ed.Description: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm.ISBN: 0072314451.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2001 (Browse shelf) | Available | 3446 |
Includes bibliographical references and index.
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