Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University.
By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10th edDescription: xxxiv, 842 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119; 0078028973 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2015
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Centeral Library | 659.1 B.G.A (Browse shelf) | Available | 25369 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 27302 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 27303 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 27304 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 27306 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 24814 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26667 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26668 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26670 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26671 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26672 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26673 | |
|
Books
|
Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 23895 |
Includes bibliographical references (pages 280-810) and indexes.
There are no comments for this item.