Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10th ed.Description: xxxiv, 842 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119; 0078028973 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 27302 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26670 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26671 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26672 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 26673 | |
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Centeral Library First Floor - Mass communication | 659.1 B.G.A 2015 (Browse shelf) | Available | 23895 |
Includes bibliographical references (pages 280-810) and indexes.
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