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Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: TextTextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10th ed.Description: xxxiv, 842 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119; 0078028973 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Includes bibliographical references (pages 280-810) and indexes.

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